Project: The Atelier of Stairs towards the United Arab Emirates
unded under the POR FESR Tuscany 2014-2020 framework
The "Atelier of Stairs towards the United Arab Emirates" project has allowed New Living to establish an international identity for its products. By creating promotional material specifically designed to meet the styles and needs of a foreign market that values elegance and attention to detail, New Living has laid the groundwork for developing a solid commercial network in the UAE market. The development and creation of an English-language website have enabled the dynamic expression of the company's new international profile. Through a carefully targeted ad campaign, social media presence, and strategic positioning, New Living has further connected with the online community in the United Arab Emirates.
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